Mr. & Miss Tharu is Nepal’s most prestigious and largest Tharu cultural pageants for the both interested boys and girls to hunt their talent which is an annual modeling contest held in Kathmandu, Nepal since 2017 promoting and preserving Tharu culture, traditions and rituals. It is organized by Jaha Entertainment Pvt. Ltd. Mr. & Miss Tharu pageant was started by Suresh Kumar Chaudhary, the chairman of Jaha Entertainment from the first edition. The pageant has aimed of Discovering Starlets. The purpose of the annual event is to bring young Tharu & Tharuni from the entire Nepal onto one platform to celebrate the beautiful cultures, people and nature of the Tharu society and also to conduct a full entertainment through ramp, live performance of national artist etc.